Jiyū means freedom in Japanese. The collections draw from a style that is one part comfy, layered and sporty and the other part ultra cosmic and feminine. We offer a hippie meets urban brand mix that transcends trend. The pieces remain forward and timeless. The antithesis to the “fast fashion” movement, we believe in a long-term wardrobe that grows with quality choice pieces.
Our goal is for our female clientele to go beyond the clothing, accessories and treating themselves with new things but also treating themselves with love and self-care and personal empowerment.
There was a time when the designer customer ignored eco-friendly, socially conscious collections. They were viewed as lacking style and market value. Today brands are taking transparency to another level and customers expect most designers to be mindful of where they source their materials and how it is produced.
We do our best to choose designers who take this into account supporting local artisans and globally aware designers.