About JIYŪ

Discover Shop Jiyū, an online destination for curated luxury and sustainable fashion, founded by Nicole Briggs. With a diverse background in sales, management, journalism, styling, and photography, Nicole has shaped Jiyū into more than just a store—it’s a brand focused on building meaningful client relationships, driving sales, and developing impactful teams in a luxury retail space.

Jiyū (pronounced \jē-yoo) means FREEDOM. Our thoughtfully curated collections include tops, dresses, vintage clothing, ritual tools like incense, and home decor pieces—all inspired by a cosmic, feminine aesthetic. We believe in collecting over consuming, offering a mix of premium to luxury brands that transcend trends, ensuring our sustainable pieces remain both timeless and forward-thinking.

As advocates of the slow fashion movement, we champion the concept of a capsule wardrobe built with high-quality, statement pieces that evolve with you. At Jiyū, our mission goes beyond fashion—we encourage our clientele to embrace self-love, self-care, and personal empowerment through mindful consumption.

In a world where eco-conscious and socially responsible fashion was once overlooked, today's customers demand transparency in sourcing and production. At Jiyu, we are proud to partner with local artisans and globally conscious designers who prioritize sustainability and ethical practices.

Look good, feel good—shop Jiyu and enjoy 10% off your first order with code TIKTOK10. Plus, enjoy free shipping on all orders over $50.

 Contact Us

Email: info@shopjiyu.com
Phone: 323.301.3020