discover jiyū: curated luxury & sustainable fashion

Founded by Nicole Briggs, Jiyu (meaning FREEDOM) offers a cosmic, feminine blend of premium and sustainable pieces. We believe in collecting over consuming, with timeless designs that elevate your wardrobe while supporting slow fashion. Explore our unique collection of clothing, ritual tools, and home decor, all crafted to inspire self-love and personal empowerment.

curated standouts

SHOP FAVORITES FROM JIYŪ FOUNDER NICOLE BRIGGS

Listen to the You Have to Wear Something podcast, hosted by founder Nicole Briggs

You can't go naked right? Nicole Briggs explores those wardrobe decisions we make everyday and educates, empowers and entertains culturally through fashion history, business and style trends. Nicole is a creative bridge builder with a mission to elevate marginalized voices and individuals.

Listen to the Latest Episode