on our mind...

Slow down with Averti

Domenica Peterson practices "slow fashion" in the best possible way. Her brand, Averti, meaning “to have you” in Italian, is a sensual clothing line that combines timeless elegance and comfort. Each design uses only the most luxurious fabrics and is handmade in Los Angeles, California. What we learned at her private trunk show in Echo park...
Founder, designer, and couture seamstress Domenica Peterson spent years perfecting the art of creating gowns of the highest quality and most exquisite detail. Each custom dress she made was a long and demanding journey calling for hundreds of hours of dedicated work.
"Sustainability is central to Averti. While we are not perfect, we are committed to doing everything in our power to make products that have a positive impact on people and the environment. We do this through a commitment to slow fashion, sustainable sourcing, minimizing waste, and local production."
Slow Fashion
We live in a world dominated by fast fashion, where most companies’ main goal is to increase consumption, which allows them to sell more clothing, more often, and maximize profits. The cheap version of a piece of clothing can be available just weeks after it appears on a runway with little regard to quality, the environment, and the people who made it. Slow fashion is the antithesis of this.
For general inquiries: info@averti.la
Photo credit: Mark Leibowitz
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